Discussing the growth of endurance sports like Crossfit and Spartan Races, George Beall features a quote from BlackMarket CEO, Harley Babcock, regarding the importance of focusing on healthy supplementation.
“One of the most overlooked changes created by the healthy living and community fitness trends is the need for new categories of supplements,” explains Harley Babcock, CEO of Black Market Labs. “Not everyone wants to build the ultimate physique or stack on additional pounds of muscle. We see more and more people train for enhanced endurance and functional strength. We see more and more people train for longevity and general health. These people are frequently more interested in how their body functions and feels than how it looks. Not surprisingly, the nutrients and supplements best suited to meet the needs of these growing communities aren’t the same as those designed for bodybuilders and power lifters. Our brand has thrived by targeting athletes who want very specific mixes of healthy supplements to help them attain specific goals. For example, with our newest product FIT, we’ve combined Beta Alanine, Peak O2, Alpha GPC, and Creatine Monohydrate with a proven energy and mental focus blend. This combination is designed to improve endurance, stamina, and power output during sustained intense activity. It just isn’t possible to create one supplement that is ideal for every fitness objective or training regimen. Our goal is to help everyone make progress, regardless of how or why they train. And above that, our goal is to keep our customers safe and healthy. After all, if the fitness industry isn’t interested in keeping our customers healthy, what are we even doing?”
You can read the full article here on TheNextWeb.com